Finding Your Blogging Niche

Power bloggers Mack Male and Sharon Yeo. Meet Sharon on EPL’s Riverbend branch on Feb. 24 at 1:30 pm. (Photo by Pedersen courtesy of New Trail magazine.)

Are you thinking of starting a blog?

Why not? It’s a great way to practise writing, dig deeper into topics, contribute to public conversations, process your thinking and build an audience and/or personal brand.

But there’s one problem: The Internet is rife with blogs — some 170 million, according to a 2011 report. However, the study does not, however, measure how many entries read, “Sorry I haven’t blogged for awhile …”

How will it ever stand out and how can you keep it from going stale? Join me on Feb. 24 at Riverbend EPL Branch at 1:30 pm, when two of Edmonton’s hardest-working bloggers, Sharon Yeo (Only Here for the Food) and Dave Cournoyer (, tell us their secrets.

To hold you over, Sharon Yeo answered a couple of questions on how she made Only Here for the Food the city’s most popular food blog.

How did you come to your blog topic?

“When I first started blogging in 2006, I wrote about a range of things, but a constantly wrote about my experiences dining out–something I started to do more of at the time because I had disposable income compared with my days as a student. About two years later, I realized that a majority of my posts related to food, whether it was restaurant reviews, cooking, or notes on Edmonton’s food scene. It only made sense to highlight this in the name of my blog, and I switched from a generic Blogspot account to my own domain (”

What’s been the secret to finding your audience?

“Consistency. I try to blog at least four times per week, and always on Mondays, when I post a weekly round up of Food Notes on Edmonton’s food scene. Given the burgeoning food culture and growing number of exciting, independent restaurants in our city, people are hungrier than ever for ‘what’s new,’ so I think it helps for this information to be captured in one place.”

To learn more about Sharon Yeo, read this profile I wrote about her and her partner, blogger Mack Male, in New Trail last year.

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